They invite readers to experience moments of fantasy, emotion, bravery and friendship – ultimately asking the question: ‘What happens next?’ Our new covers celebrate the moment before the action. We achieved this by layering in hidden details from the stories, bringing the rich, magical moments of the Wizarding World world to life. The aesthetic had to inspire a new audience whilst keeping its existing fanbase captivated. We set out to create exciting artwork that had our digital readers and listeners at heart. To achieve this, Studio La Plage has focused on incorporating hidden details into the cover imagery and showcasing moments in each book that take place before the action. The head of interactive arts at Studio La Plage, Jack Bedford, revealed that it was “a challenge and an honour” to redesign the Potter covers for a new digital age as well as old and new readers alike. The new digital cover art was designed by Studio La Plage and “made with today’s generation in mind.” Three of the books in the series will have cover designs featuring scenes that have never appeared on the front of the books before. Pottermore Publishing has brought scenes from each Potter book to life in new covers for the series’ e-books and audiobooks that have been revealed today.
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